Once you have created your app, the biggest challenge is to improve app ranking and get more app installs. Thus you need to promote your app. Done right, it can drive traffic to your app, increase your sales, establish you as an authority in the app marketing and also help you to reach new levels. In this article, ASO2Top will show you available ways you can promote and pull users to your app.
Make It Useful
To be honest, no matter how well you market your app, if it’s not something users need, they aren’t going to be interested. You should do the basic App Store Optimization well and list the features of your app. You can get creative and come up with something that will attract the general public and put your app name and keywords in front of them.
Promote Your App with Video
Video has better conversion rates and don’t hurt the user experience, which is something you should be careful with. Most of the videos are quite short, maybe just 30 seconds, usually 15. That means that you have to mention your app name and icon at the beginning so that potential users could recognize your app later. And you can insert a clear “Download now” call to action at the end. Videos are the perfect way to show users how cool your app is.
Ask for App Reviews
The more positive app reviews are for your app, the more chances it can be downloaded. That’s why it is important to ask your users to leave reviews. You can do this by email, asking them in person or by automating the process within your app. There are also tons of app review sites which can give you qualified app reviews to promote your app.
The last but not least, never stop monitoring your traffic and make any adjustments if needed. Hope you will enjoy these methods to promote your app. If you have any other ideas that we haven’t mentioned before, be sure to leave them as comments for others to see below!